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how to boost viewers on youtube
how to boost viewers on youtube? And so I want us to talk about, how to build an audience on YouTube, different types of viewers that are on our platform, and then how to you use this information, to actually build an audience and grow.
Let’s start off with some ofthe different types of viewers, that are going to be on your channel at any given time.
So firstly, you have new viewers, so people discovering you, and your channel for the very first time, who haven’t watched you before.
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Then you have casual viewers, the viewers who might watchone or two of your videos, how to boost viewers on youtube and either don’t return at all, or maybe they come back,but fairly infrequently.
Then lastly, you have returned viewers. So maybe those are peoplewho watch you regularly, or consistently, they’rethere for every new upload.
This is closer to a type of fan. Now, I think a lot ofcreators don’t realize, but on average viewers watch200 plus channels per month.
And it is a very competitive space. It’s common to have lessthan 10% of the viewers, on your channel, watching you more, than any other channel on YouTube.
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So today we’re goingto talk about loyalty, how to build it and howto use the new data, that we’re developingon YouTube Analytics, to help build that loyaland sustained audience.
So, now I wanted to share some examples, because different types of channels, are gonna have differenttypes of audiences, depending on the typeof content they make, their content strategy.
The data I’m about toshare is experimental, It’s not available inYouTube Analytics yet. how to boost viewers on youtube So let’s start off with anexample of a group of channels, that have a really loyal audience.
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So here you’re going tosee three different lines. In blue, you’re going to have new viewers, So viewers discovering these channels, for the very first time.
In red, you’re going tohave returned viewers. So viewers who watched last month, and the current month. And then in yellow, you’re actually gonnahave a negative value.
So these are viewersthat watched last month, but then they didn’t return to watch more. This particular group of channelsare video talk show hosts, how to boost viewers on youtube or independent creators, where they have a consistenthost and personality.
So these are channelswith lots of consistency in their content, and I also might call them video casters, or the video version of a podcast.
You may notice thatthe top line is in red. So they’re getting mostof their viewership, from return viewers.
Now this indicates these channels have a pretty loyal audience, and viewers are returningmonth over month, to watch more of their content.
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Now there’s a lot of theoriesas to why this might be, but as someone who lovesthis type of format myself, I’m a huge podcast fan, and I also like the video version of them. I think it’s a lot to dowith the type of consistency, of this content.
It’s usually the same host,It’s a similar format, covers similar topics. And viewers often build a habit, around this type of content.
These type of channels, are also more likely to have more stable, or consistent viewershipacross their videos. So similar view counts video to video, because the same or similarpeople are watching them. Okay, so next I’m going to show you, a very different group of channels.
I don’t know what to call them, I’m going to call them variety channels. And how to boost viewers on youtube these are channels thatupload a variety of content, or highly variable content. For example, channelsthat cover breaking news, maybe aggregators of movie trailers, or channels that cover trending topics.
Now already, you cansee that these channels, have very different audience trends, than the ones we looked at before. When the top line is in yellow, so those are those casual viewers.
This is really indicating that channels, that have high varietyin their type of content, are more likely to havemore casual audiences.
So people are constantly coming, in and out of these channels, maybe watching a few of those videos, but they’re less likelyto come back regularly,how to boost viewers on youtube to watch more.
Now in order to grow, these channels constantlyneed to attract new viewers. And if you’re running a channel, that’s producing lots ofdifferent types of content, you may be attracting lots ofdifferent types of viewers, With variable interests.
Using a restaurant analogy,that some of my colleagues use, some restaurants might caterto local towns’ people.
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They rely on the samecustomers for their business, versus a restaurant in a tourist location, where you’re relying on a constant stream, of new customers for your business.
These are both viable business models, but as a creator, you should know what kindof business you’re in, and what kind of audiencethat you’re trying to build.
We have lots of successfulvariety channels on YouTube, but I think the insight herefor these types of channels, you should expect morevolatility in your viewership, because you might havevery different viewers, video to video.
Now, lastly, how to boost viewers on youtube I wanted toshow what it looks like, when a channel has a reallyhigh performing outlier video, maybe one of their videos goes viral, and gets a lot of views.
Now, when this happens, you can see that blue spike, is lots of new viewersdiscovering your channel, but then a month later, you can see that many of those viewers, are unlikely to return, or they didn’t come back to watch more.
However, you can also see that red line, where some of them did, and this video in this casereally helped kickstart, the growth on this channel, And some of those viewersdefinitely stuck around.
Now, when this happens, youcan design your content, to try and draw those viewers back. When you have lots of newviewers discovering you, stop and think, what can I make next, that would entice theseviewers to come back, and watch more.
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Maybe you’re gonna makethat into a series, or maybe you want to make more videos, about a similar topic. Anything you can do to enticethose viewers to return.
And that’s whereconsistency is really key. how to boost viewers on youtube To build a loyal audience, you really have to do two things.
You have to attract new viewers, by experimenting withnew topics or formats, and retain the viewers you have, buy really thinking about what videos brought people to yourchannel in the first place, and what videos wouldbring those people back, to watch more.
Making a series is onereally effective way, to drive viewer loyalty, and anyway you can deliver, a consistent value in your videos, rather than chasing short term trends, which can absolutely lead to wins, but it’s really hard tosustain that success.
Okay, so I know that was alot, all that being said, we wanna get this datainto YouTube Analytics, so you can actually use it.
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how to boost viewers on youtube This is what it might look like, when we eventually get itinto YouTube Analytics.
We’re probably gonnastart with two dimensions, so showing you how many new viewers, are on your channel.
So people discovering youfor the very first time, and then how many of those are not new, or return viewers. So people who are coming back, could have watched you already.
This can help you figure out, what type of audience you’re building, and decide whether or notto focus on growing loyalty, like by making more consistent content, or reaching new viewers, like experimenting with something new, a new topic or format.
We also wanna help creators understand, how many of their viewersare actually loyal to them. And that’s what I wantto ask you how to boost viewers on youtube.
If you were to see a metric, that reflects your loyalty audience, how would you define somebody, who is loyal to your channel? And how would you use that data, to take an action on your channel? Like how would you use it? So I really hope thisvideo was useful for you, good luck building your audience, I really hope you grow, and as always, keep it real.